Your Real “WHY” makes all the difference

"You are feelings! You are moved to action by them, and you are motivated to do everything in this life for the reward of some intangible feeling that is worth it to you. Know why you want everything! This is the key to self-mastery and fulfillment." - Tad Inoue

Do you finally want to lose the fat and feel good about your body? Will 2021 be another year of failed attempts at consistently going to the gym and eating for fat loss? Each year millions of people set great goals to achieve with their bodies but the vast majority fail because they usually do not have the kind of clarity of purpose that is needed in order to achieve their goals.

The real truth is you can desire something deeply but if you don’t know your own REAL “WHY” you are wanting something then you will most likely lack the clarity it takes to succeed. In order to make it through the tough times in a diet and weight loss program you need to know that deep “why” you are doing something. Your why is something you can’t touch or see, it is your big reason that makes your goals meaningful to you and only you.

When I do my initial assessment of any client in my discovery calls, what I am trying to figure out is your real WHY. Why do you really want what you want? When you can get at the root of why you want what you do then it gets really easy to stay motivated as long as you can connect what you want with what you are getting. 

I have done this with so many wonderful clients. Karen is a great example of this. Once I got on a discovery call with her it got clear quick. She thought she wanted to just feel better about her body. But in the end she really wanted the great physique because she thought looking better would make her feel better about who she was. She lacked a sense of self worth. But once we identified this, it was easy to clear the air and then for her to see that she was working backwards. She needed to feel worthy first then the changes would be easier for her to adopt and make. Which they were. 

If you want clarity around your body goals and you want to really make this year’s goals count, book a discovery call with me. I have opened up several slots for new clients in 2021! This is going to make my schedule a little crazy so first come first served. Let’s get at what is really holding you back and let’s make this new year one for you to grow and achieve in! 

I am love. I am joy. I am so very good. 


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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.