“Finding motivation through purpose”

"When you find your why, you find a way to make it happen." - Eric Thomas

Finding your big why is one of the most powerful tools to cultivate motivation and achieve your goals. Your big why is your deep and personal reason for pursuing a specific goal or aspiration. It’s the reason that fuels your drive and determination to keep going, even when faced with obstacles or setbacks.

To find your big why, start by asking yourself what truly matters to you. What are your core values and beliefs? What is it that you want to achieve in life? Once you’ve identified your values and aspirations, ask yourself why they are important to you. Keep asking “why” until you reach a deep and meaningful reason that resonates with your heart and soul.

For example, if your goal is to become a successful entrepreneur, ask yourself why this is important to you. Is it because you want financial freedom, or do you have a passion for creating something new and innovative? Keep asking why until you uncover the core reason that motivates you to pursue this goal.

Once you’ve found your big why, use it as a source of inspiration and motivation. Keep it in mind as you work towards your goal, and remind yourself of it whenever you feel discouraged or face obstacles. Your big why is a powerful tool that can help you stay focused and motivated, and ultimately achieve your dreams.

Remember, finding your big why is a personal and individual process. It may take time and reflection to uncover your deepest motivations and aspirations. Be patient and compassionate with yourself as you explore what truly matters to you, and trust that you will find the clarity and inspiration you need to achieve your goals.

Pic: My purpose is always about connection. Me and part of my Rave family at EDC a couple years ago.

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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.