“Its the climb not the summit”

“The real rewards of life seem to be in the struggles not the accomplishments.” -Tadayoshi Inoue

I competed in bodybuilding for over 30 years going from a nothing physique to a North American champion! What I accomplished was awesome and I loved it. But now at 52 years of age I look back at all those competitions and all those years of struggle and it isn’t the wins or the triumphs that I miss. It is the grind! It is the daily struggle of climbing and climbing to reach something worthy of my effort.

Today I get to coach others do just that, but man do I miss that part of my life. Being on a path of certainty is something special to me. Relying only on faith that I could eventually achieve something great because I hadn’t done it yet was very gratifying to me. 

But what was the magic to it all? For me it was the daily discipline and the constant dreaming of success and what that would mean to me that made each day feel so inspiring. Actually, winning and doing well actually seemed anti-climactic to me. It actually felt better to imagine that to actually live out. 

I have come to deeply appreciate what my mind can do more than what my body can. I love working with the body but working with the mind and its perception of our reality and thus my own beliefs is way more fun!

What’s next in my life has nothing to do with being an athlete and more to do with being a spiritual and emotional athlete. What I mean is mastering my responses to life and understanding more deeply who I am that is not my body. This to me is where the juice is now! 

How I might phrase this is that I am looking to make my higher-self more present in my daily experiences so that I can transcend being just a body having physical experiences. 

I am love. I am joy. I am good.

*If you are interested in my custom diets and exercise programs click on the link below or in my bio Evolve with Tad the Diet Coach and check out what I offer. There are also mindfulness meditation and mindset work that I include as well!

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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.