“Character shows up when you lose”

“Anyone can be gracious when they win and when they get what they want, but who you show up as with others when you lose that is the mark of true character. ” - Tadayoshi Inoue

I always have great conversations with my clients this week I had one that I have had many times about winning and losing. I happen to live in a sport and profession that most of the people live and die on their goals and desires. Oh they all say things like “I am in this for the experience.” or “ I just want to learn and become better.” But when they lose all hell breaks loose. 

They get upset calling out many things that usually do not matter. Making up a narrative within their own head to support what they feel and to help them feel justified. But the truth is we are all responsible for our own success and our own failures. 

Those that can truly see why they may be upset amongst a world of things that never goes according to our plans. They will be able to learn the most and eventually excel if they preserver. But most juts want what they want and that is ok but I sure makes a mess out of things. 

Just about everyone wants to have a clear reason why they didn’t perform well, that isn’t about themselves. But the truth is if I don’t perform well it is my fault completely. I may have help along the way but truly my experience is based on my own perspective and not contingent on what others do. What others may do can effect my outcomes but it is up to me to see beyond all this and know that what I can do isn’t really me. So nothing but learning is at stake. 

So take your lumps and consider it a blessing because now you know more than you did the day before. Losing says nothing about who you are only about what you are doing. 

I am love. I am joy. I am so very good. 

pictrue: we did some early school clothes shopping, she has a smile! 

*If you are interested in my custom diets and exercise programs click on the link below or in my bio “Evolve with Tad the Diet Coach” and check out what I offer. There are also mindfulness meditation and mindset work that I include as well! 

If you wish to understand the full breadth of how I can help you, just click the link below or in my bio and set up a free “discovery call” with me and lets talk! 



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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.