“Motivation and ultimate clarity”

“Being motivated and disciplined have more to do with understanding clearly why you want something. ” - Tadayoshi Inoue

Do you lack motivation at times or the discipline to carry out the activities you have planned for your life? Most people think a lack of motivation or discipline is an in-born trait or characteristic that some have an abundance of while others lack them. 

The real truth is motivation and discipline are critically tied to our understanding of why we are truly wanting to do something. Being motivated to do anything is a product of understanding your real reasons why you want what you want. 

Being motivated to workout each day, for instance isn’t natural for anyone. Those that go each day and are hungry to do it are motivated mostly because they know what they really want. They are super clear about why they are there. They don’t really want a workout. They may say that. They want what they think they are going to get from the consequences of working out. 

Working out for these individuals often is linked to their deeper purpose. For me, I have been consistently motivated to workout and diet because I wanted what all that was going to give me deeply. I’m not talking about the great physique I am talking about what I have been receiving from my process for over 37 years. For me it is a feeling of being truly great at something. 

It may be something different for each person but for me it was this feeling of being proud of who I show up as each day in this world. My body is a huge part of that, not the only part which is why my attitude and my behaviors are what they are too. I am motivated to be and act as I do because I want to show up in my world as someone worthy of being called a great man in body and kindness. 

What is your deeper purpose? When you can flesh this out and it is crystal clear to you then you will never have motivation problems. I am love. I am joy. I am so very good. And so are you!

Pic: another one of my bikini champions, Lysenko Viktoriia, who recently killed it at her very first bikini contest! 

*If you are interested in my custom diets and exercise programs click on the link below or in my bio “Evolve with Tad the Diet Coach” and check out what I offer. There are also mindfulness meditation and mindset work that I include as well! 

If you wish to understand the full breadth of how I can help you, just click the link below or in my bio and set up a free “discovery call” with me and lets talk! 



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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.