“Do you want a diet coach with real mastery?”

“It takes ten thousand hours to truly master anything. Time spent leads to experience; experience leads to proficiency; and the more proficient you are the more valuable you’ll be.” - Malcolm Gladwell

When looking for a diet coach or any kind of coach for that matter, you really need to ask yourself what kind of coach am I really looking for? What level of expertise do I want? Do you want just proficiency, or do you want real mastery? But how do you really judge this if you haven’t worked with them or personally seen their work? Anyone can post pictures and we all know that can be faked. There is a way to weed out many. 

Malcolm Gladwell in his book “Outliers” outlines his research on what it really takes to be a master. He details that it takes about 10,000 hours of real world work in your craft in order for the brain to re-wire itself and for true mastery to develop. This is why once you acquire this level of expertise, most masters make their work look easy. But what you don’t see is all the hours it took to get there. 

I am going to toot my own horn here and shamelessly plug myself. I rarely do this. But when I put this calculous to my own work, over the last 37 years of doing the work of fitness and nutrition, I have accumulated over 87,000 hours of experience. This puts me in an elite category of masters. 

This is why I can truly claim a success rate of over 94% when I work with someone who is willing to do all of what I ask. I actually keep this data so that I can see how well I am performing.

So when you are evaluating what kind of coach you want to guide you. Choose based on what level of expertise you want. Ask how long have they put skin in this game? How old are they and what is their history in their chosen field? But what does 10,000 hours really looks like in a practice? 

Just to get to this stage of mastery means you have to do your craft 8 hours a day, 5 days a week for almost 5 years. Most people don’t come close to this level of work in this industry for several years. This doesn’t mean calling yourself a coach and working with 10 people a week doing maybe 3 hours of real work a a day is going to cut it. It has to be real hours doing the craft. 

Think about this the next time you hire a coach, a mechanic, or anyone who may claim to be an expert. They may be able to do the job, but is it the kind of job you really want. Is the quality of that work what you want? It could be. But if your standard is higher, then ask the deeper questions.

If you are interested in one-on-one coaching or if you are interested in my fitness and mindfulness app see my link page in my Bio or just DM me. 

One-on-one coaching is for those who want more in depth work (prep athletes and transformation clients). My diet, exercise and mindfulness app is for those who want my help but need a lower cost of entry or who just want to do it on their own with my guidance! 

Check it out here:



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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.