“I am selfish and self-directed”

“My job each day is to manage how I feel and to cultivate the kind of life experience that I want.” - Tadayoshi Inoue

We all must accept the hard fact that we are all selfish creatures by nature. This is only a bad thing if we are selfish at the expense of others. If we want our needs met, and if we want to move closer to our desires, then we must be self directed. 

In order each of us to accomplish our personal goals and fulfill our basic emotional and physical needs we all must be self directed each day. And if someone calls you selfish for acting out of your own self interest they are right! But that is the way it should be. 

I find it humourous those that cry “selfish” are usually only doing so because they want me to place my focus and energy on them instead of me. That is the definition of being selfish at someone else’s expense. They are exemplifying exactly what they are complaining about. 

Be as selfish as you need to and when you have the opportunity to be kind and loving towards others do that too. Just don’t do it at the expense of your own well-being. Don’t put your needs aside in order to satisfy someone else’s demands. When we do this we betray ourselves we demonstrate a lack of self love and personal boundaries. 

I can be selfish, self directed and still be loving, compassionate and authentic towards others. I always get my needs met at the end of the day and that is my job to do, nobody else can do this for me but me. I blame no one for who I am and what I feel because I am in charge of how I feel and my reactions to my life experience. 

I am love. I am joy. I am so very good. And so are each one of you!

(Picture: Me, Danny Siebert and Abbas Katami at the 2021 NPC Masters USA after some post contest food!)


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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.