Horn Tooting

“It is amazing what you can accomplish if you do not care who gets the credit.” – Harry Truman

Someone asked me recently why I don’t put myself out there more as a coach and nutritionist. Why I don’t do more advertising. I told them I am too busy with the excitement of my work! I am too busy doing what I love! But I am trying to find a way to authentically present myself in a non-sales way where I can be honest and authentic but not pushy or salesman like. After all, I don’t want everyone to want to work with me, I only have so many hours in a week. But I do want those who are willing to give me some faith. I can do magic with these clients.

But rarely will you see me toot my own horn especially when it comes to my accomplishments. I have plenty of opportunity to do so, but I would prefer to give the attention to my athletes and clients through my work. I do this because I have always felt that it gets in the way of me being able to help those that I serve. Not to mention I hate feeling like a salesman.  

The truth is, I am turned on by the work and not the accomplishments. So I tend to want to just talk about modalities for success and not the success that I have already created. I know that when I apply the pressure of constant work, the consequences are success! I don’t need to keep score. I can feel the success in the love I have for my days and in the satisfaction I get from all the interactions I have helping my clients.

At the end of the day, I don’t want more accolades. I want the exhilaration of the process. I want the feeling of the love the hunt! For me this is where the juice is! 

I am love. I am joy. I am in love with the hunt.

(*Picture: A week ago 3 of my bikini athletes after an awesome 2 hour butt and hamstring workout! Do they look hungry… I fed them sushi shortly after I know it was on their minds at this very moment. LOL)


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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.