Purpose and living

“He who has a why to live for can bear almost any how.” ― Friedrich Nietzsche

I have always had such strong purpose in my life. But after I retired from the bodybuilding stage I have increasingly felt a lack of purpose in my life. I love working with the clients that I do. I love judging shows and putting my fingerprint on the industry I love so much. But I have lost a huge part of my life’s purpose when I retired from competing 7 years ago.

I keep asking myself what is my true purpose today? I have to choose a path now! I have to move in my life with deep purpose otherwise I don’t feel this life is worth just working to make money or live. I need more.

So what do I do? I will still coach, of course. This is my area of expertise. But how will I focus myself each day so that I feel the fulfillment that I need to feel in my life? 

At every stage in life I think it is important for us all to question our life journey and purpose that we each serve. I am in the process of evaluating all the areas of my life so that I can re-vitalize my purpose and my intentions. 

For me, I have to feel driven and excited about what I do each day. I must have a deeper meaning to my life’s pursuits. More than just collecting stuff and making more green backs. I need to feel inspired by something bigger than me, bigger than what I can hold in my hands. I have to feel like my contributions to this life are worth something beyond my own life. 

I will continue to do my inner work. I am love. I am joy. I am good. I am liberating me each day more and more.

(pic is me competing some time ago at the NPC LA Championships… yes I won. 🙂

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About the author
Tad Inoue is an IFBB Professional League judge, Nutritionist and Professional Diet Coach for many clients and athletes worldwide. Tad has been in the bodybuilding and fitness industry for over 32 years and his clients include professional athletes, top amateur atheletes and all other competitors in figure, bikini, men and women's physique and bodybuilding, as well as individuals interested in optimal health. Tad was a National competitor in the NPC for over 30 years and now focuses his passion, knowledge and experience on helping and instructing others in fitness, wellness and athletic competition. His education includes philosophy, theology, nutrition, biochemistry as well as dietetics. He specializes in contest preparation for Figure, Bikini, men and women's Phyisque, Bodybuilding and fat loss for optimal health. Tad is also a speaker on mindfulness, motivation and joyful positive living.